Consumer rights refer to the protection and entitlements of individuals who purchase goods or services for personal use. This area of research explores the legal, ethical, and economic aspects of consumer protection, including laws and regulations that govern consumer transactions, the rights of consumers to privacy, safety, and fair treatment, as well as consumer advocacy and education. Researchers in this field may investigate issues such as product safety, advertising practices, consumer fraud, and the enforcement of consumer rights through government agencies or legal action. The ultimate goal of consumer rights research is to ensure that individuals are treated fairly and transparently in the marketplace and have the information and resources needed to make informed decisions about their purchases.